When social media sites add new features or change their algorithmic formulas, social media patterns and trends for small business owners change.
Below, we'll examine the most common social media marketing trends to educate you on how to supercharge your social campaigns in 2021!
Live Streams
In 2020, many companies went digital to preserve social distance and avoid the dissemination of COVID-19 during the pandemic.
For instance, event promotion companies and venues began using live streams so people could still watch their favourite DJs and bands from the comfort of their living rooms.
Live streaming on social media has become increasingly common, and messages and video streaming on Facebook have risen significantly.
People have become accustomed to communicating with brands in real-time, without leaving their homes, and this practice is sure to carry into 2021.
As a result, live streaming is expected to rise in popularity and should be used as an integral aspect of any social media marketing strategy.
Social Commerce
We're seeing more applications and resources that help make shopping more straightforward, with the social media community adapting to improve the user experience.
For example, you can add product tags and a quick checkout feature to your Instagram page, enabling your customers to purchase your products without ever leaving the app.
There is even also an autofill details option, making purchasing your products more effortless than ever!
You can also create a Shop on Facebook that users can purchase directly from.
As a result, another one of the top social media best practices for 2021 is to build social media storefronts to make it as easy as possible for consumers to browse and, hopefully, purchase your products or services.
You risk losing potential clients if you don't change your approach to suit shifting audience behaviour.
Inclusivity
Brands are under demand to make substantial advances in diversity and inclusivity in their corporate processes and marketing.
Audiences are more conscious than ever before that they have several choices, prompting them to support businesses that engage in the people and problems they care about.
As a result, in 2021, brands that wish to develop stronger relationships with their customers will place an even greater emphasis on inclusivity.
You'll miss out on a critical chance to engage with your customers if your brand's social media doesn't reflect their thoughts on identity and diversity.
Branded Stories
Every day, more than 500 million people engage with Instagram Stories.
So, because Instagram Stories are still the most popular story format, you can bet your money that they aren't going anywhere anytime soon.
If they haven't already, brands need to be more structured and prepare for Stories becoming a format in their publishing schedules.
More specifically, video stories will become increasingly common as a Story format as this medium seems to outperform photos consistently.
On another note, it's important to remember that branded stories always need to display your logo, as well as any other relevant information, such as your company, location, web address, etc.
Virtual Reality And Augmented Reality
When you communicate with people in augmented reality, you feel like you're right there with them, even though they're halfway across the world.
When people must socially separate themselves, this is precisely the kind of experience they want.
One example of this technology in use would be how IKEA and other home design brands are creating software that allows prospective customers to generate virtual designs and take virtual tours.
This enables consumers to see what their home might look like before purchasing new products.
Social Media Trends in 2021
The modern digital landscape is constantly in flux, and the practices in vogue last year won't always be as popular in the coming months.
Therefore, if you wish to succeed in today's marketplace, it's vital to keep yourself aware of the most common trends in social media and all other forms of digital marketing.
