Digital lead generation is a simple process. You spend the time to create valuable, interesting content for your audience and require them to offer up their email address or phone number in order to receive it. With mobile users, however, it isn’t always so simple. Mobile users don’t behave the same way traditional users do, and their numbers keep growing. If you don’t spend time figuring out how to capture them, you’re going to start losing leads in droves.
Here are five ways you can start driving leads from mobile users right away:
1. Invest in Responsive Design
More people are using mobile devices to browse the Internet than desktop devices. In order to capture leads from these users, your website has to be optimized for mobile use. Responsive website design ensures that your website looks just as good no matter what device somebody is using. The friendlier the user experience is, the higher your conversion rate is going to be.
2. Utilize Native Advertising
Phone calls generated from mobile advertisements have increased over the past year, and they’re only going to keep growing. If you want to take advantage of this trend, you need to start working on native advertisements. By blending into the stream of native content a user is browsing, your content looks more natural and inviting. By feeling less like an ad and more like just another story on their feed, you’re sure to see a significant uptick in leads.
3. Simplify Your Calls to Action
Entering information on a mobile device is trickier than entering information on a traditional desktop computer. The fields are smaller and it’s easier to make a typo. If you want users to actually complete your CTAs, you need to make them as simple as possible. Make buttons clean and easy to click on a touchscreen. Don’t ask for any information that isn’t absolutely necessary. If it’s important enough, you can always try to capture if after you’ve gathered their basic information.
4. Create a Clickable Phone Number
If you want to drive phone calls, you must make sure users can interact with your number directly on their smartphone. Since they’re already on their phone, if they want to make a call they’ll need to write down your number or switch back and forth between the browser and their phone application. Making it clickable reduces the amount of work and doesn’t allow them to get frustrated and quit.
5. Communicate With Your Leads Effectively
Once you generate a valuable lead, you need to know how to keep them. That’s where mobile marketing automation comes into play. Take a look at some of these incredible SMS marketing statistics:
97% of all text messages are opened.
80% of all people are using text messaging.
70% of all people prefer offers to be made by text message.
With short codes, you can automate campaigns easily by allowing users to send you a message with a single word to opt into your list. Depending on what they’re interested in, you can build an automated campaign to nurture them and send relevant offers.
Have you been capturing a high number of leads from your mobile audience? Do you have any questions? Make sure to let us know with a comment below!
Author Biography
Joel Lee is the SEO marketing specialist at Trumpia, the leading mobile messaging & multi-channel marketing automation software that integrates SMS, MMS, email, voice broadcast, and social media to give businesses higher responses and greater results.