Facebook is winding down LiveRail, a video adtech businessit acquired in 2014.In 2015, LiveRail began to power ad serving for all in-app ads upon a Facebook Audience Network launched in 2014 to targetads toFacebook users inapps (and right away mobile websites) over Facebook itself together with local video as good as arrangement ads, in further to supporting desktop advertising. However, progressing this year, Facebook announced it was closing down LiveRails ad-serving capabilities to focus upon private marketplaces as good as ad mediation for local as good as video.Now, it seems, Facebook Audience Network is supplanting LiveRail, according to The Wall Street Journal, whichfirst reported a entrance closure.We are discontinuing a LiveRail Private Exchange to focus upon finding better ways for publishers to sell their ad space directly to advertisers, as good as expanding a video ad offering via Audience Network, said a Facebook spokeswoman. This is what many of a publishing partners told us they wanted, as good as you believe this will make video ads some-more relevant to a people who watch them.Just yesterday, Facebook announced that Audience Network will right away expand to enabletargetingof non-Facebook users upon alternative mobile apps as good as websites using Custom Audiences, lookalike audiences as good as alternative targeting.Earlier this week, Facebook confirmed it will shutter its programmatic exchange for desktop inventory, FBX, in preference of mobile as good as cross-device capabilities similar to Custom Audiences as good as Dynamic Ads.The LiveRail brand name may live upon in stirring products, a WSJ says.(Some images used under license from Shutterstock.com.)
Simply Marketing 360
1524 Garden St
Santa Barbara, CA 93101
(805) 455-8083
Online Marketing Santa Barbara