Google market share in the US currently stands during 63.8 percent, with Bing (including Yahoos poke volume) coming in during 33.5 percent, according to January 2016 comScore data. This makes Bing the convincing aspirant to Google in the US, but the story is quite opposite internationally, where Google is dominant in nearly every country, alternative than China (Baidu), Russia (Yandex), Korea (Naver) and the Czech Republic (Seznam).Google is the large dog in traditional search, but it would be wrong to think which is the end of the story, as Google faces competition on most opposite fronts.In todays post, I examination Googles alternative competitors to illustrate how this shapes Googles perspective of the universe and how this perspective impacts your digital selling strategy.What business is Google in?First, though, lets establish the little context by discussing what business Google is in. Most of us think of Google as the poke engine, and we tend to think of which as the website where you go to the poke box and come in the poke query. For the little of us, the definition has evolved to include using voice poke commands to govern the search.However, if you look during Googles About page, here is the famous allude to which anyone who follows the universe of poke has seen most times: Googles mission is to classify the worlds report and make it universally accessible and useful.This suggests which the poke engines themselves reason the somewhat broader perspective of what they do one which isnt tied to the poke box, or even the use of poke commands in one given application.[Read the full essay on Search Engine Land.]Some opinions expressed in this essay might be those of the guest author and not necessarily Marketing Land. Staff authors are listed here.(Some images used under license from Shutterstock.com.)
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